Here are our obviously useful
notes from the lab
Things we've tested. Things we've learned. Things we'd do again. And occasionally, things we'd never do twice.
Sticky Notes
Recent Observations
Your About Page Is About Them, Not You
Here is a thing that happens constantly. A business owner spends weeks agonizing over their About page. They write three
Stop Writing Captions. Start Writing First Lines.
The caption is not the problem. The first line is. On every major platform, the feed shows roughly one to
The Easiest Way to Get More Referrals Is to Ask for Them
You have happy clients. Some of them would happily refer you. Almost none of them will do it spontaneously because
Steal Your Competitor’s Negative Reviews and Build Content Around Them
Your competitor’s unhappy customers are telling you exactly what to say. Negative reviews are one of the most underused sources
The Email Subject Line That Gets Opened Every Time (And Why It’s Embarrassingly Simple)
Email open rates have been declining for years. Everyone knows this. Everyone has a theory about it. Most of the
We Used the Same Post on Every Platform for 30 Days. Here’s What Actually Performed.
The advice is always platform-native content. Different format for LinkedIn. Different format for Instagram. Different voice for X. Different length