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TERMS AND CONDITIONS

Please read these terms and conditions carefully before using our website and services.

Agreement

This Agreement is made and entered into by and between Obviously Brilliant Co., a Pennsylvania Corporation, and “the Client”, based upon the following conditions:

Authorization

The Client desires to engage Obviously Brilliant Co. LLC for services including, but not limited to, Marketing, Advertising, Website Design, Web Development, General Programming, and Maintenance (the “Project”). Obviously Brilliant Co. LLC is interested in undertaking such work, and by signing this document, both the Client and Obviously Brilliant Co. LLC agree to the terms and conditions set forth herein.

Scope of Work

The Client hereby retains the services of Obviously Brilliant Co. LLC to market, design, and develop for the Client in accordance with the proposal submitted by Obviously Brilliant Co. LLC to the Client.

  • Changes to this Agreement or any specifications of the Website shall become effective only with a written change request executed by a representative of the Client and Obviously Brilliant Co. LLC.
  • Obviously Brilliant Co. LLC agrees to promptly notify the Client of any factors, occurrences, or events likely to affect their ability to meet the requirements of this Agreement or cause a material delay in the schedule.
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Compensation

Website Design & Development Agreement
Payment via ACH or credit card ONLY.
If the Client agrees to provide a valid credit card to Obviously Brilliant Co. LLC, a processing fee of 3% will be incurred. It will also be held on file for all charges surrounding the denoted scope of work unless otherwise agreed to between Obviously Brilliant Co. and the Client.

  • A 100% non-refundable payment is required before work begins.
  • The Client’s payment details will be retained on file to automatically process the payments at the appropriate times as specified above. 
  • If payments are not made or cannot be processed, Obviously Brilliant Co. LLC reserves the right to stop all work until payment is satisfied.
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Monthly Work Block Agreement
Payment via ACH or credit card ONLY.
The Client agrees to provide valid bank account or credit card information to be held on file.
If the Client provides a credit card for use, each charge will be subject to a 3% processing fee.

  • Subsequent monthly charges are processed on the 25th of each month, except for December where the payment will be charged the 24th.
    • If payment is not received in time, Obviously Brilliant Co. LLC reserves the right to pause all work until payment is received.
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Payment

  • The primary method of payment for services rendered by Obviously Brilliant Co. LLC is ACH transfer.
  • If the Client opts to use a credit card, a 3% processing fee applies, and the card will remain on file for the duration of the engagement.
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Strategic Products
Clarity Run and all Strategic Reset products require 100% payment before work begins.
Because these services begin immediately upon purchase, all strategy product sales are final and non-refundable.

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Work Blocks
Work Blocks are prepaid.
Hours are deducted from the client’s balance as approved work is completed.
Additional work requires client approval before additional hours are deducted or purchased.
Unused hours are non-refundable.

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Monthly Work Blocks
Monthly Work Blocks automatically renew on the 25th of each month (December 24th if you still want that exception).
The payment method on file will be charged automatically.
Clients may cancel before the next renewal to prevent future charges.
Cancellation does not refund previously purchased hours.

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Collections & Terms

Termination Before Expiry of Contract Term
Should the Client terminate a contract early, they remain obligated to pay for the entire remaining contract term unless fully prepaid.

Cease of Work
If payment cannot be successfully processed, Obviously Brilliant Co. will pause all work, portal requests, and scheduled services until payment has been received or the client’s Work Block balance has been replenished.

Collections Procedure
Non-payment persisting beyond 90 days allows Obviously Brilliant Co. LLC to initiate collections, including engaging a collections agency or pursuing legal avenues.

Forfeiture of Savings
Early termination forfeits any savings under the contract, effective immediately upon the date of termination, allowing Obviously Brilliant Co. LLC to claim the savings as compensation.

Ownership of Work Product

All elements of the Project are exclusively owned by the Client and considered “works made for hire” by Obviously Brilliant Co. LLC for the Client, unless otherwise noted.

Intellectual Property of Obviously Brilliant Co. LLC

The Client acknowledges that Obviously Brilliant Co. LLC retains ownership of all rights to its proprietary object and component libraries (the “Code”), proprietary methodologies, and production techniques used in the Project (the “Methods”). Obviously Brilliant Co. agrees not to infringe any intellectual property rights of third parties in performing services under this Agreement.

Regulatory Compliance

Obviously Brilliant Co. provides marketing, strategy, creative, and technology services but does not provide legal, regulatory, or compliance advice. Unless expressly agreed to in writing, the Client is solely responsible for ensuring its website, marketing materials, business practices, and digital properties comply with all applicable laws and regulations, including but not limited to the Americans with Disabilities Act (ADA), the Health Insurance Portability and Accountability Act (HIPAA), industry-specific regulations, privacy laws, and accessibility requirements. The Client is encouraged to consult qualified legal or compliance professionals regarding these obligations.

Copyrights and Trademarks

The Client guarantees that all elements (text, graphics, photos, designs, trademarks) provided to Obviously Brilliant Co. LLC are owned or permitted for use by the Client. The Client will indemnify and hold harmless Obviously Brilliant Co. LLC from any claims arising from the use of these elements.

Termination, Partial Payment, and Ownership in the Event of Termination

This Agreement remains valid from the effective date of any internet marketing or website development contract until either party provides 30 days’ written notice, this does not include extended commitments of 6 or 12 months. Upon termination, Obviously Brilliant Co. LLC is entitled to payment for work completed up to the termination date, without refunds or credits for delivered work products.

Either party may terminate ongoing Work Block subscriptions at any time before the next billing cycle. Termination does not entitle the Client to a refund for previously purchased products or unused Work Block hours. Completed deliverables remain the property of the Client after payment has been received in full.

Force Majeure

Neither party shall be liable for delays or losses due to force majeure events, including acts of God, natural disasters, labor stoppages, or war.

Disclaimer

Obviously Brilliant Co. provides strategic recommendations, creative services, marketing execution, and consulting based on the information made available by the Client. Business results depend on numerous factors outside of Obviously Brilliant Co.’s control, including implementation, market conditions, competition, customer behavior, advertising platforms, and changes made by the Client or third parties. No specific business outcome, revenue increase, or marketing performance is guaranteed.

Delivery of Work Product

Obviously Brilliant Co. LLC will deliver the Code and Work Product in both source code and object code forms, granting the Client a fully paid-up, non-exclusive, perpetual, worldwide, royalty-free license under all intellectual property rights.Client Portal & Deliverables

Client Portal & Deliverables

Project updates, deliverables, invoices, work requests, and file sharing may be provided through the Obviously Brilliant Client Portal. Deliverables will remain available within the portal for approximately ninety (90) days following project completion. Clients are responsible for downloading and retaining copies of their files before that period expires.

Client and Third-Party Site Modifications

Obviously Brilliant Co. LLC is not liable for any changes made to the website or marketing accounts by any third party. Repairs resulting from unauthorized modifications will be billed at $150.00 per hour.

Laws Affecting Electronic Commerce

The Client is solely responsible for compliance with laws affecting electronic commerce. Obviously Brilliant Co. LLC is indemnified from any claims arising from the Client’s online business activities.

Limitation of Liability

Obviously Brilliant Co. LLC disclaims all implied warranties, and liability shall not exceed the fees paid. Both parties waive liability for consequential, incidental, or punitive damages.

Further Assurances

Both parties agree to perform any additional acts necessary to fulfill the terms of this Agreement.

Succession

The terms of this Agreement extend to and bind all successors and assignees.

Choice of Laws

This Agreement is governed by the laws of the Commonwealth of Pennsylvania.

Integration / Entire Agreement

This Agreement constitutes the entire understanding between parties, superseding all prior agreements and representations.

Waiver

Failure to enforce any provision shall not be deemed a waiver of the right to enforce such provision later.

Severability

If any provision is found invalid, the remainder of the Agreement shall remain in force.

Modification

Modifications must be in writing and signed by all parties.

Contract Interpretation

  • Headings are for convenience only and do not affect interpretation.
  • Counterparts: This Agreement may be signed in counterparts, each constituting an original.
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Standard Terms & Conditions Addition (Renewal Clause)

Renewal Notice Requirement
All agreements automatically renew at the same billing rate unless either party provides a minimum of forty-five (45) days’ written notice prior to the renewal date. Failure to provide timely notice will result in automatic renewal under the same terms and conditions. This does not pertain to work blocks.

 

STRATEGIC REVIEW & WORK BLOCK SERVICES AGREEMENT 

BETWEEN: Obviously Brilliant Co. (“Company,” “Obviously Brilliant Co.,” “we,” “us,” or “our”)

AND: The subscribing party (“Client,” “you,” or “your”)

EFFECTIVE DATE: Per Agreement

Amended: 06/23/2026

1. SCOPE OF SERVICES AND PERFORMANCE OBLIGATIONS

1.1 Service Provision. Subject to the terms and conditions set forth herein, Company agrees to provide services utilizing various digital marketing channels and methodologies, which may include some or all of the following, at Company’s discretion based on campaign optimization:

(a) Search engine advertising and optimization;

(b) Social media marketing and advertising;

(c) Development, hosting, and optimization of landing pages and conversion funnels;

(d) Implementation and management of call tracking and lead capture systems;

(e) Lead qualification, verification, and routing services; and

(f) Such other marketing services as Company deems appropriate for campaign effectiveness.

1.2 Lead Qualification and Routing. Company utilizes systems to route qualified leads directly to Client through integrated platforms and tracking mechanisms. Lead qualification is determined by Company’s proprietary algorithms and industry best practices, ensuring that all leads meet the minimum criteria established in the definition of “Lead” set forth in Section 1.1(b).

1.3 Performance Standards. Company shall:

(a) Route Leads to Client’s systems in real-time through integration, except where prevented by circumstances beyond Company’s reasonable control;

(b) Provide Lead routing through the Company’s designated delivery methods, which may include customer relationship management system integration, email notifications, or telephonic transfer. Upon successful delivery to Client’s designated systems, Client assumes full responsibility for all subsequent lead management, including but not limited to email communications, phone follow-up, and notification systems;

(c) Monitor and track Invalid Leads through validation systems, with adjustments made to campaign parameters as needed; and

(d) Maintain records of Lead generation and routing activities for the duration of this Agreement.

2. FINANCIAL TERMS AND PAYMENT OBLIGATIONS

2.1 Compensation Structure

In consideration for the Services, Client shall pay Company:

(a) A one-time fee relative to the product package chosen, due and payable upon execution;

(b) Beginning after the product delivery period, should Client have signed agreement for monthly hour time blocks, payment is due immediately and then processed on the 25th of each month until either party cancels; and

(c) Such other fees as may be agreed upon in writing by the parties.

2.2 Payment Methods and Processing

(a) Primary Payment Method: The primary method of payment for all services is ACH transfer from Client’s bank account.

(b) Credit Card Option: If Client elects to pay via credit card, each transaction will be subject to a 3% processing fee. Client’s credit card information will remain on file for the duration of this Agreement.

(c) Required Payment Information: Client agrees to provide and maintain valid bank account or credit card information on file with Company at all times during the term of this Agreement.

2.3 Payment Terms and Schedule

(a) Payment Timing: Monthly Minimum Fees are processed on the 25th of each month (except December, where payment is processed on the 24th).

(b) Advance Payment Requirement: All Monthly Minimum Fees must be paid in advance before Company commences activities for the applicable month. Any additional charges for excess work, as described in Section 2.3(b), shall be invoiced immediately.

(c) Late Payment: Any payment not received by the applicable due date shall be deemed late. Late payments are subject to the remedies and consequences set forth in Section 2.6, in addition to the Late Service Fee described in Section 2.5(e).

(d) Late Service Fee: Client shall incur a late service fee of one and one-half percent (1.5%) per month, on any overdue amounts until paid in full.

(e) Currency: All payments shall be made in United States dollars.

2.4 Collections and Extended Non-Payment

(a) Collections Authorization: Non-payment persisting beyond sixty (60) days allows Company to initiate collections procedures, including engaging a collections agency or pursuing legal remedies.

(b) Collections Costs: Client shall be responsible for all costs associated with collection efforts, including but not limited to collection agency fees, reasonable attorneys’ fees, and court costs.

2.5 Early Termination and Contract Obligations for Service Agreement Clients

(a) Early Termination Liability: Should Clients in annual agreement terminate a 6- or 12-month contract before expiry, Client remains obligated to pay for the entire remaining contract term unless the contract was fully prepaid at commencement.

(b) Forfeiture of Savings: Early termination forfeits any contractual savings or discounts provided under the Agreement, effective immediately upon the date of termination. Company may claim such forfeited savings as liquidated damages.

2.6 Pricing Methodology and Adjustments

PPL Rates are determined using Company’s proprietary methodology, which incorporates market-specific cost factors, operational expenses, management overhead allocation, and risk premiums. Company reserves the right to adjust PPL Rates upon forty-five (45) days’ prior written notice to Client.

2.7 Disputed Charges

Any dispute regarding invoiced amounts must be raised in writing within thirty (30) days of the invoice date for the immediately preceding billing period only, accompanied by reasonable documentation supporting the dispute. Disputes relating to any earlier billing periods shall be deemed waived and not subject to review. Undisputed portions of invoices remain due as provided herein, and the existence of a dispute does not excuse payment of undisputed portions or any subsequent monthly obligations.

3. TERM AND TERMINATION FOR CONTRACTED SERVICE AGREEMENTS

3.1 Term. This Agreement will become effective as of the Effective Date and shall, unless earlier terminated by either Party pursuant to this Section 4, continue for the duration of the Contract Length (the “Initial Term”). Thereafter, this Agreement shall automatically renew for subsequent terms of the Contract Length unless either Party provides written notice at least forty-five (45) days before the end of the then-current term (each, a “Renewal Term”), and together with the Initial Term, the “Term”). Obviously Brilliant Co. reserves the right to increase prices for any of the Services at the beginning of any Renewal Term. Obviously Brilliant Co. will provide Client at least sixty (60) days’ notice for any such proposed price increases. If Client does not provide such 45-day written notice (as described above), this Agreement shall continue for the subsequent Renewal Terms at the prices proposed by Obviously Brilliant Co..

3.2 Termination for Uncured Material Breach. If either Party materially breaches this Agreement, the other Party may immediately terminate this Agreement (a) upon written notice if the breach is uncurable, or (b) if such breach is curable, by giving the breaching Party thirty (30) days’ written notice of such breach, unless the breach is cured within the notice period. Any such termination by Obviously Brilliant Co. shall not relieve Client of any payment obligations under the Order Form.

3.3 Effect of Termination. Upon any expiration or termination of this Agreement, the following Sections shall survive in full force and effect according to their terms: 3 (Financial Terms and Payment Obligations); 4.3 (Effect of Termination); 5 (Intellectual Property); 6.3 (Disclaimer); 7 (Indemnification); 8 (Limitations of Liability); and 9 (Miscellaneous).

4. INTELLECTUAL PROPERTY

4.1 Ownership. As between the Parties, all right, title and interest in or to any intellectual property or other materials created or acquired by a Party (a) prior to the Effective Date, or (b) after the Effective Date but separate from this Agreement and/or the Services (the “Background IP”) shall remain the sole and exclusive property of such Party. For clarity, as between the Parties, Obviously Brilliant Co. shall be the sole and exclusive owner of all proprietary object and component libraries, in source code and object code format (the “Code”), methodologies, and production techniques used to provide the Services.

4.2 Work Product. Except for Obviously Brilliant Co.’s Background IP, Obviously Brilliant Co. hereby assigns to Client all right, title and interest in and to the work product created hereunder and delivered to Client (the “Work Product”). Obviously Brilliant Co. hereby grants Client a limited, non-exclusive, revocable, non-transferable, worldwide license to use the Code as reasonably necessary to fully exploit the Work Product.

4.3 Feedback. Client may from time to time provide Obviously Brilliant Co. suggestions or comments for enhancements or improvements, new features or functionality or other feedback (“Feedback”) with respect to the Services. Obviously Brilliant Co. will have full discretion to determine whether or not to proceed with the development of any requested enhancements, new features or functionality. Obviously Brilliant Co. will have the full, unencumbered right, without any obligation to compensate or reimburse Client, to use, incorporate and otherwise fully exercise and exploit any such Feedback in connection with its products and services.

5. REPRESENTATIONS AND WARRANTIES; DISCLAIMER

5.1 Representations and Warranties. Each Party represents and warrants to the other Party that: (a) such Party has the required power and authority to enter into this Agreement and to perform its obligations hereunder; (b) the execution of this Agreement and performance of its obligations thereunder do not and will not violate any other agreement to which it is a Party; and (c) this Agreement constitutes a legal, valid and binding obligation when signed by each Party.

5.2 Client. Client represents, warrants and covenants that (a) all elements (e.g., text, graphics, photos, designs, trademarks) provided to Obviously Brilliant Co. hereunder are owned or licensed by Client sufficient for Obviously Brilliant Co. to perform the Services, and (b) it is in compliance with all laws applicable to its business (including for clarity, e-commerce and Client’s online business).

5.3 Disclaimer. EXCEPT AS EXPRESSLY PROVIDED HEREIN, NEITHER PARTY MAKES ANY REPRESENTATION OR WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, OR ARISING BY CUSTOM OR TRADE USAGE, WITH RESPECT TO THE ITEMS OR RIGHTS PROVIDED UNDER THIS AGREEMENT, OR OTHERWISE IN CONNECTION WITH THIS AGREEMENT. WITHOUT LIMITING THE FOREGOING, EXCEPT AS EXPRESSLY SET FORTH HEREIN, Obviously Brilliant Co. EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES AND REPRESENTATIONS, WHETHER EXPRESS OR IMPLIED, (A) OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NONINFRINGEMENT, AND (B) THAT THE SERVICES WILL ACHIEVE ANY PARTICULAR RESULT OR SUCCESS. CLIENT UNDERSTANDS AND ACKNOWLEDGES THAT SEARCH ENGINE RANKINGS ARE SUBJECT TO CHANGE AND Obviously Brilliant Co. DOES NOT GUARANTEE RANKING PERFORMANCE.

6. INDEMNIFICATION

Each Party (the “Indemnifying Party”) will defend the other Party and their officers, directors, agents, and employees of such Party (the “Indemnified Parties”) against any third-party claim, allegation or legal action (a “Claim”) arising from or related to the Indemnifying Party’s (a) gross negligence or willful misconduct, or (b) breach of its representations and warranties under Section 6. Further, the Indemnifying Party will indemnify and hold the Indemnified Parties harmless against any damages actually awarded or paid as part of a settlement approved by the Indemnified Party in connection therewith, including any reasonable attorneys’ fees. If the Indemnified Party becomes aware of any matter for which it believes it should be indemnified or defended under this Section 7 by the Indemnifying Party involving any Claim, the Indemnified Party will give the Indemnifying Party prompt written notice of such Claim, and the Indemnifying Party will have sole control of the defense of any Claim, with counsel of its own choosing and at its own expense. The Indemnified Party will cooperate, at the expense of the Indemnifying Party, with the Indemnifying Party and its counsel in the defense and the Indemnified Party will have the right to participate fully, at its own expense, in the defense of such Claim with counsel of its own choosing. Any compromise or settlement of a Claim that does not fully and completely absolve the Indemnified Party of all liability related to the Claim will require the prior written consent of both Parties.

7. LIMITATIONS OF LIABILITY

7.1 NOTWITHSTANDING ANYTHING TO THE CONTRARY, EXCEPT FOR LIABILITY ARISING FROM (A) A PARTY’S INDEMNIFICATION OBLIGATIONS UNDER SECTION 7, OR (B) A PARTY’S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, (X) IN NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY SPECIAL, INDIRECT, RELIANCE, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND, LOST OR DAMAGED DATA, LOST PROFITS OR LOST REVENUE, WHETHER ARISING IN CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, EVEN IF SUCH PARTY HAS BEEN NOTIFIED OF THE POSSIBILITY THEREOF, AND (Y) UNDER NO CIRCUMSTANCES WILL EITHER PARTY’S LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATING TO THIS AGREEMENT, REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, OR OTHERWISE, EXCLUDING CLIENT’S PAYMENT OBLIGATIONS HEREUNDER, EXCEED THE AGGREGATE FEES PAID OR PAYABLE BY CLIENT TO Obviously Brilliant Co. UNDER THE STATEMENT OF WORK. THIS LIMITATION OF LIABILITY IS CUMULATIVE AND NOT PER INCIDENT.

7.2 EACH PROVISION OF THIS AGREEMENT THAT PROVIDES FOR A LIMITATION OF LIABILITY, DISCLAIMER OF WARRANTIES, OR EXCLUSION OF DAMAGES IS TO ALLOCATE THE RISKS OF THIS AGREEMENT BETWEEN THE PARTIES. EACH OF THESE PROVISIONS IS SEVERABLE AND INDEPENDENT OF ALL OTHER PROVISIONS OF THIS AGREEMENT, AND EACH OF THESE PROVISIONS WILL APPLY EVEN IF THEY HAVE FAILED OF THEIR ESSENTIAL PURPOSE.

8. MISCELLANEOUS

8.1 Governing Law; Attorney’s Fees. This Agreement and any dispute arising hereunder shall be governed by the laws of the Commonwealth of Pennsylvania, without regard to the conflicts of law provisions thereof. All disputes arising out of this Agreement shall be subject to the exclusive jurisdiction of the state courts located in Bucks County, Pennsylvania and the federal courts located in Philadelphia County, Pennsylvania, and each Party hereby submits to the in personem jurisdiction and venue of those courts and agree that any dispute must be filed in those courts and no other. In any action or proceeding to enforce rights under this Agreement, the prevailing Party will be entitled to recover reasonable costs and attorneys’ fees.

8.2 Force Majeure. Each Party will be excused from performance for any period during which, and to the extent that, it is prevented from performing any obligation or service (except for any payment obligation hereunder), in whole or in part, as a result of a cause beyond its reasonable control and without its fault or negligence, including, but not limited to, acts of God, acts of war, epidemics, fire, communication line failures, power failures, earthquakes, floods, blizzard, or other natural disasters (but excluding failure caused by a Party’s financial condition or any internal labor problems (including strikes, lockouts, work stoppages or slowdowns, or the threat thereof)) (a “Force Majeure Event”). Delays in performing obligations due to a Force Majeure Event will automatically extend the deadline for performing such obligations for a period equal to the duration of such Force Majeure Event.

8.3 Assignment. Neither Party may assign, delegate or transfer this Agreement in whole or in part, without the prior written consent of the other Party, except that Obviously Brilliant Co. may assign or transfer this Agreement in its entirety, without the written consent of Client to a corporation or other business entity succeeding to all or substantially all of the assets and business of Obviously Brilliant Co., by merger, purchase or otherwise. Any attempted assignment, delegation or transfer by a Party in violation hereof shall be null and void. Subject to the foregoing, this Agreement shall be binding on the Parties and their successors and permitted assigns.

8.4 No Waiver. The failure of either Party to insist upon strict performance of any of the terms or conditions of this Agreement or to exercise any of its rights hereunder shall not waive such rights and such Party shall have the right to enforce such rights at any time.

8.5 Entire Agreement. This Agreement contains all agreements, promises and understandings between the Client and Obviously Brilliant Co. regarding the subject matter of this Agreement, and no oral agreement, promises or understandings shall be binding upon either the Client or Obviously Brilliant Co. in any dispute, controversy or proceeding.

8.6 Severability. If any provision of this Agreement is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that this Agreement will otherwise remain in full force and effect and enforceable.

8.7 Counterparts. This Agreement may be executed in any number of counterparts, each of which when so executed will be deemed to be an original and all of which when taken together will constitute one Agreement.

9. ACCESS & PERFORMANCE DISCLAIMER

The Client acknowledges that timely access to all necessary accounts, platforms, and website properties is required for campaign performance. Any delay, restriction, or removal of access including but not limited to website admin credentials, hosting access, CRM platforms, ad accounts, call tracking, or lead management systems may result in reduced campaign performance.

In the event access is delayed, restricted, or withheld, Obviously Brilliant Co. shall not be held liable for any resulting loss in performance, lead generation, or campaign data. Additionally, any leads not delivered within the affected period will not carry over or be credited toward future billing cycles. The Client remains responsible for payment of all fees associated with the campaign during such access limitations.